A clear market promise
Bring pharmacists, laboratories, brands, distributors, experts and decision-makers together around business, knowledge and innovation.
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Eventa case study
Pharma Health Expo: building a business platform for the health ecosystem
A specialist event brand designed to connect the health, pharmacy and beauty value chain in Casablanca.
MarketHealth, pharmacy and beauty
FormatB2B exhibition and conferences
LocationCasablanca, Morocco
RoleBrand, platform and experience
The opportunity
Create a useful meeting place for a fast-moving ecosystem.
The health ecosystem brings together professions with different expectations: product discovery, professional learning, distribution, partnerships and market access. The event therefore needs more than an exhibition floor; it needs a shared framework that makes each objective easy to understand.
Eventa’s approach is to organise the brand, content and participant journey around this market promise, while giving every audience a clear role before, during and after the event.
The Eventa approach
Four design principles for one coherent platform.
Strategy, experience, business and digital tools are designed together rather than added as separate layers.
A complete participant journey
Connect acquisition, registration, content, exhibition, conferences and business meetings in one coherent experience.
A platform beyond opening days
Use editorial content, partnerships and community activation to prepare the event and extend its impact.
Value for every stakeholder
Give visitors, exhibitors, speakers and partners distinct reasons to participate and concrete ways to continue the conversation.
What the platform enables
A stronger event brand, better prepared conversations and a community that can grow between editions.
Eventa in pictures
A brand expressed through content, space and connections.
A visual projection of the environments, encounters and experiences we design.
Health and beauty exhibition environmentEventa concept visual
International conference and innovationEventa concept visual
Europe–Africa business meetingsEventa concept visual
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Eventa concept showreelVisual projection — replaceable with your real event footage